My music video has several features which can be viewed as challenge forms and conventions of real media texts, firstly one key aspects of Goodwin's theory which is lip syncing, during our video there is several moments where the on screen images refer completely to the lyrics. During our music video we have challenged the normal principals by interlinking other media forms, towards the end of the video there is a clip of a people in a robot competition from 1984 which is also a link to a repeated phrase in the song.
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