Evaluation Question 1!

Evaluation question 1

-In what ways does your media product use, develop or challenge the forms and conventions of real media texts?

 

All media products follow a trend of forms and conventions. My A2 media production follows this principle.  This year I created a music video based on the song ‘I bet you look good on the dance floor’ by ‘Arctic Monkeys’ the genre largely decides the conventions and forms used in music videos so for mine the genre would be indie rock which contains a lot of specific conventions. For example:

·         Dark setting

·         Casual dark clothing

·         Performance aspects

·         Shadows

·         Little movement within a shot

To find out about the different conventions and forms of indie rock I watched several different bands and how there videos differed from the Arctic monkeys song, from this research I found out the key aspects.

In my video I included several key aspects that I found but also I didn’t agree with all of the convention and felt that the genre needed a new identity, so perhaps like a pop song I linked narrative with performance. For the video I started with performance scenes and I also had performance for the chorus. I also looked at other genre so I could challenge the normal conventions associated with the indie rock genre. Not only did I take the narrative aspect from the pop genre but I also was influenced by the rock genre and used a simple lighting scene that emphasised the setting.

Next I looked at different theorists and their view on form and genre for example Andrew Goodwin was a theorist that I looked at a lot of the time. One of his key aspects was to link the lyrics to the images so I saw this and challenged it. So I added a clip from a dance completion when the corresponding section of lyrics appeared. Another one of his key ideals is that there is lots of close ups on the lead vocalist which I believe really helps identify the genre so I thought it was required in my video, therefore on the performance aspect of the video I added several close ups and therefore used the pre-existing convention.   Furthermore we saw that another key aspect is that there is only ever performance and narrative so I felt I would maintain his theory and follow this aspect, I also felt it corresponds to other indie rock music videos.