Evaluation Question 1!

Evaluation question 1

-In what ways does your media product use, develop or challenge the forms and conventions of real media texts?

 

All media products follow a trend of forms and conventions. My A2 media production follows this principle.  This year I created a music video based on the song ‘I bet you look good on the dance floor’ by ‘Arctic Monkeys’ the genre largely decides the conventions and forms used in music videos so for mine the genre would be indie rock which contains a lot of specific conventions. For example:

·         Dark setting

·         Casual dark clothing

·         Performance aspects

·         Shadows

·         Little movement within a shot

To find out about the different conventions and forms of indie rock I watched several different bands and how there videos differed from the Arctic monkeys song, from this research I found out the key aspects.

In my video I included several key aspects that I found but also I didn’t agree with all of the convention and felt that the genre needed a new identity, so perhaps like a pop song I linked narrative with performance. For the video I started with performance scenes and I also had performance for the chorus. I also looked at other genre so I could challenge the normal conventions associated with the indie rock genre. Not only did I take the narrative aspect from the pop genre but I also was influenced by the rock genre and used a simple lighting scene that emphasised the setting.

Next I looked at different theorists and their view on form and genre for example Andrew Goodwin was a theorist that I looked at a lot of the time. One of his key aspects was to link the lyrics to the images so I saw this and challenged it. So I added a clip from a dance completion when the corresponding section of lyrics appeared. Another one of his key ideals is that there is lots of close ups on the lead vocalist which I believe really helps identify the genre so I thought it was required in my video, therefore on the performance aspect of the video I added several close ups and therefore used the pre-existing convention.   Furthermore we saw that another key aspect is that there is only ever performance and narrative so I felt I would maintain his theory and follow this aspect, I also felt it corresponds to other indie rock music videos.

Inside cover!

I created the inside cover of our digipak, i felt the inside cover may not be the most seen but has hugh importance and i thought as one of the main principles of Andrew Goodwin's theory (who i have been looking into) was to focus on the lead role i felt it should be based around the lead.

We first chose this image because i felt it showed off the genre well and it further emphasised the simplistic nature of indie rock. However i thought it needed to be improved so i then chose to focus upon the face and upper body of the lead, also to convert it to black and white to add a more retro look which goes along with the song lyrics.

once i had completed this i thought it just needed one thing which was a title but as the viewer would already have bought this product the title need not be massive and fancy so i chose a simple small image to be placed within.

Above is the completed inside cover if i were to do it again i would have an image that came up more frequently as to relate it to the album more effectivly.

Magazine cover evalulation!

Good:
our advert clearly shows our genre and style of the music video, it links into all of our previous work and the style we first wanted to achieve. The image maintains the same colour as the digipak so the audience will sub-counciously acknowledge it. Furthermore our reviews are from logical companies known to give reviews to our genre of music.

Bad:
our advert does not have a large amount of reviews so the audience may feel it is not as great as it could be as it doesn't give enough feedback from famous brands. The image is not from our video and therefore isn't instantly recognisable.

If i were to do it again:
If i were to do it again i would change the image to an image within the video so the audience can relate to the video with ease. Furthermore i would change the title as i feel it doesn't match the genre entirely.  next i would add more reviews from possible franchises.

Magazine cover!

Rough cut

Evaluation question 1 (Draft)

In what ways does your media product use, develop or challenge the forms and conventions of real media texts?

My music video has several features which can be viewed as challenge forms and conventions of real media texts, firstly one key aspects of Goodwin's theory which is lip syncing, during our video there is several moments where the on screen images refer completely to the lyrics. During our music video we have challenged the normal principals by interlinking other media forms, towards the end of the video there is a clip of a people in a robot competition from 1984 which is also a link to a repeated phrase in the song.

Evaluation Question 4 plan.

Pre production:

• Blogger- Explain how,why. 
• Youtube- To gather research, help with the understanding of media laws.
• Word+powerpoint- to clearly show our research in a suitable manner.
• Google- assisting the research 

Production:

• HD camera
• DSLR- for still images 
• Tripod- to maintain stability when filming.
• Green screen 

Post production:

• Blogger - just to place all my work on.
• Word+powerpoint-to show our work clearly.
• Prezi-to show my work in a different way.
• Final cut pro- editing film.