- Hand held filming. Throughout the music video there are sequences where one of the characters is holding the camera. This extends the further conventions of a relative cheap production.
2. Frequent focus on main singer. The main singer is focused upon the majority of the time so that an upcoming band gains the most publicity with the most recognisable figure in the band.
3. Minimal cutting one simple recording. Very long slow cuts. This also informs the viewer that the production was relatively cheap. Due to the frequent hand held filming it makes the video easier for them if there are few cuts and very long shots. By having less editing to complete this make the production cheaper and can sometimes be more effective.
4. There is a common outfit for each artist the majority of the time they have skinny jeans, pumps, t shirts, vest tops, denim. Also usually have long-ish hair. The majority of the costume is set in a dark colour pallet and the set follows suit usually.
5. Simple action not fast and excessive behaviour. The pace of the songs a rarely fast and easy to perform. By having little choreography this will save money for the perfomers and therefore make the production more profitable in the long run.
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