Music videos in the theory of Firth 1988

Firth came up with three main typologies which can be defined as Performance, Narrative and conceptual.

Performance -  To convey a sense of in-concert experience. ' Performance oriented visuals cue viewers that the recording of the music is the most significant element'

Narrative - Linear stories most of the time love stories because of their popularity. 'Action in the story is dominated by males who do things and females who passively react or wait for something to happen'.

Conceptual - Metaphors to create a mood, offer multiple meanings. 

Performance:

All of these videos have performance as their video this can refer to the music being the most important and significant part of the production. Furthermore it can refer to them being a tour artist/band.  All of these videos refer directly to Firths theory of performance. 

Narrative:

These videos follow Firth theory to the letter in all of the videos the main character narrates and is included in the video while the other character waits for something to happen. Also they are mainly love stories because they are obvious, easy to show and relatable for the audience.

Conceptual: 

These conceptual  videos all have one simple plot but combine different video theorys  because  the market demands for a wider market. These videos have followed firths idea of metaphors or multiple meanings.