Monday, 24 September 2012

Non-linear narrative

Non linear narrative

Non linear narratve, events that happen ouside of chronological order. Ever since music videos have been around people have been editing and changing to make them more popular and to enhance their own reputation. Most music videos have a simple idea a performance unconventional video or a narrative. A succesfull branch of linear is Non-linear narrative, this came to fame around the same time people started enjoying non-linear films. Recently several Non-linear films have come to fame for example Christopher Nolan's blockbuster 'Memento'.

The main idea of this is so that the creator can change modern and simple conventions to attract a wider target audience and a new version of their song. A video that incorparates a Non-linear narration can assist with the telling of the story by having the conclusion at the start of the video it can show the most intresting part of the song and therefor the viewers are more intrested. Furthermore by having the story chopping and changing it can isolate the themes within the song and it can also show the genre in many clear ways. Non-linear narratives tie in with Tzetvan Todorov's theory.

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