1. The first convention of a rock music video is that the majority are a live performance. Live performance tends to be just the band with an audience performing to them, or just themselves playing to the camera. By using a live performance they save money on creating a music video also it shows of their natural creativity and how they would be live. This is what rock groups tend to do, perform gigs and tours.
2 2. Another main aspect of conventions would be the band logo. This is sometimes shown in a music video so the audience knows whose video it is. It tends to be shown for only a few seconds in the video, but is still Identifiable by the fans of the artist/band. Also when a band are new the logo will be the only thing people remember and therefore it is key to their rise to fame.
3. Mise-en-scene is also a key factor when it comes to the video as props, location and costume have to fit with the narrative and also the genre of the music. In the majority of rock videos the clothing is black and a very simple colour pallet.
4. Due to the often fast paced nature of rock music videos, editing is mainly done in the form of straight cuts in time to the rhythm. Fade INS and Fade outs are often used at the beginning and end of more creative videos but for the most part these are not used. Other styles of cuts like wipes are rarely used in the context of rock music video. They use only a few types of cuts to lower editing time and simple because they wouldn’t fit in.
5. Another convention of rock music videos is that they focus a lot of the shots on the lead singer/guitarist. By doing this they are promoting the artist/band and the genre of music. By focusing more on the lead singer they are singling out the most famous of the group the one person that the fans will generally know the best. When a group is starting out it will focus on the lead singer so that he gets as much publicity as possible and gain worldwide appreciation.
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