Textual analysis of: Rizzle kicks Chatter

 

 

 

 

In this analysis i will be analysing the music video "Rizzle Kicks Chatter" which was dircted by Toby Lockerbie in 2011. The genre of the song is Hip-hop and rap. throughout the video you can see some characteristics that show off the gernre like Mise-en-scene and camera angles.

 

 

 

Througout the video there is a relationship between the lyrics and the visuals. By doing this it will help the viewer remeber the song and it helps portray the story or narration. On of the first refrences is "Smart like Malcolm out of Malcolm in the middle" this has an image of one of the singers wearing glasses and glasses are normally an indication of someone being smart, according to the stereotype. Next relationship is when they say "Don't let me meet you're girlfriend That'll just lead to babies like umbilical chords." there is an image of the main singer with a girl but shes slapping him.

 

 

The record company is looking to sell this product by releasing on an album and single. Throughout the video their several close-ups on both of the artists as to portay the moneymaker and make the audience aware that they are the most important people in the video and to improve their fame level. In all of their videos their are frequent refrences to them and therefore there is little change from one video to the next.

 

In this video their are a few refrenceses of Voyeurism the main one is where there is a "sexy student". They put that in to attract a wider target audience and to get a wider variety of audience e.g. men and women. 

 

In this is a small amount of intertextual refrences however the main refrence is when he says  "Smart like Malcolm out of Malcolm in the middle" this links to a completly differnt medium which is Television. they used it as an example of a smart person when the refrences an image to a lyric. By using this they can generate more fans because fans of malcom in the middle might be attracted to this song.

In conclusion this essay as several textual refrences throughout and most of them relate to Andrew Goodwins theory. By doing this they knew it has the best chance of becoming a higly succesful song and rake in alot of money. Which is what it all about.