Conventions of pop music videos.

 

 1.       In the majority of modern pop videos there is a variety of bright and vibrant colours. The artist uses the colours to attract the audience and portray the mood and genre of the song.  The use   of bright colours adds an atmosphere to the video.

2.     The costume used in the pop genre are all modern and most of the time fashionable. The clothing they use can affect the viewers because they see the artists as their role models and therefore copy them.  Furthermore the outfit will represent the genre and atmosphere of the song.

3. In the majority of modern pop video the representation of women is provocative and suggestive. So that they can attract a wider target audience.They use these small quick images attract a large amount of the male population. By doing this it furthers the stereotype of women in music video. By advertises themselves like this it will enhance their popularity and fame.

4.       The setting in a pop video is always good weather e.g. a foreign beach with bright sunshine.  They use good weather so it shows the mod and atmosphere of the song. Furthermore if the setting insinuates the mood the viewers will be placed into a happier state because they picked up on the mood.  

5.     Another convention of pop music videos is that they focus a lot of the shots on the lead singer. By doing this they are promoting the artist/band and the genre of music. By focusing more on the lead singer they are singling out the most famous of the group the one person that the fans will generally know the best. When a group is starting out it will focus on the lead singer so that he gets as much publicity as possible and gain worldwide appreciation.